Branding | 2018-19 | client Proximalight.com

PROXIMA lighting solutions

DESIGN BRIEF

 PROXIMA LIGHTING SOLUTION is an international lighting specialist firm based on Vancouver, Canada. The team consist of artists, architects, lighting designers, Fixture designer, electrical & control engineers. 

What is the meaning of “Proxima”: noun.A flare star in the constellation

Centaurus that is the nearest star to the sun. It is a red dwarf of very low magnitude. Also called: Proxima Centauri.

“ Nearest-known star to the Sun ” Discovered in 1915 by Robert Innes.

Proxima Centauri is a small, low-mass star located about 4.3 light-years (1.301 pc)away from the Sun in the southern constellation of Centaurus. Its Latin name means “nearest [star] of Centaurus”.

Main branding idea was “proximity of two stars“. Representing scene of being union. 

Studying different graphical shape of stars.

 The symbol supports the idea of being simple and charming. Presenting full name of the company in with considering two stars as an icon.

HAMED POURABEDIN