Branding | 2012 | client Persian-Holding.ir

PERSIAN HOLDING

DESIGN BRIEF

PERSIAN HOLDING is an industrial holding owned by seven brothers. The activity of holding is in various industrial such as steel, concrete and especially electricity.

In the initial discussions with Mr. Mohammad Fallahtian, CEO, two issues were raised for visual identity of the Holding, one according to him: “Seven brothers are not separated and are united” and the other issue is the ability to expand the brand to following companies and factories.

The prominent stucco motif belonging to the Kish palace built in the Sassanid period (7th-8th centuries AD.).
The Sasanian Empire, officially known as the Empire of Iranians, was the last Iranian empire before the early Muslim conquests of the 7th–8th centuries AD.

The motif of “fishing knot” selected due to the fact that the more this knot is stretched, the stronger it becomes and the knot was rotated 7 times around a circle.

The symbols of the companies under the group were all designed according to the symbol of the holding company:

HAMED POURABEDIN